Those of us working in the digital space spend a lot of time talking about content. We have content strategists and content designers. We talk about content-first design.
But content itself? We know it when we see it.
I work exclusively with people who are using evidence-based research to make the world a more peaceful, prosperous, just, equitable and sustainable place.
My clients trade in ideas and evidence. Those things don’t have a specific form. They’re abstractions floating around in the ether. Creating content is about wrestling those abstractions into some concrete form, whether that be a set of words or an infographic or a video. Knowledge and evidence are usable only when we’ve shaped them through discourse or publication.
When things go well, the form effectively transmits ideas and evidence from one person to another.